Customer Lifetime Value (LTV) Calculator

Inputs

Average Revenue per Customer per Period

Gross Margin (%)

Average Customer Lifespan (Periods)

CAC (Optional)

Tip: figures are local to your browser and are not uploaded.

About This Module

Estimate long-term customer profit and compare with CAC health rule.

Fields and Input Explanations

Average Revenue per Customer per Period: Fill in this input accurately so the module can generate complete and reliable results.

Gross Margin (%): Fill in this input accurately so the module can generate complete and reliable results.

Average Customer Lifespan (Periods): Fill in this input accurately so the module can generate complete and reliable results.

CAC (Optional): Fill in this input accurately so the module can generate complete and reliable results.